Welcome to Fincasa, a whiskey brand like no other. Our brand is built on a passion for learning and hearing stories about different cultures, especially from our heritage and family in Puerto Rico.
A few years ago, I had a thought, why aren't there more Latino focused whiskey brands? This brought me on an adventure of rediscovery of culture, heritage, and of course, whiskey. As I began to learn more about whiskey, I stumbled into learning more about my ancestry than I would have realized.
Through my journey of discovery, I understood the importance of my family history and the significance of tying a Whiskey brand back to our roots. That's how Fincasa came about. We are tying together our many cultures and history into something that has meaning.
At Fincasa we take Whiskey and finish it in Rum Barrels, always turning back to our Latino and Caribbean roots, just as we always do with our ancestors. With each sip, you'll taste the history and heritage that has inspired us.
We invite you to join us on this journey of rediscovery and cultural appreciation, as we share the stories of our heritage through our unique whiskey blends.
Michael Antonio Martinez
Founder
Our family history and heritage are the roots that anchor us to our past, guide us in the present, and inspire us for the future.
Carmelo Nieves Y Martinez
1879
Patillas, P.R.
Juana Diaz De Nieves
Patillas, P.R.
Dream it
Carmelo Nieves Y Martinez 1879 Patillas, P.R. Juana Diaz De Nieves Patillas, P.R. Dream it
Victorio Nieves Y Diaz
1916
Patillas, P.R.
Crusita Figueroa Y Vazquez
1917
Patillas, P.R.
Victorio Nieves Y Diaz 1916 Patillas, P.R. Crusita Figueroa Y Vazquez 1917 Patillas, P.R.
Felix Figueroa Y Figueroa
1912
Patillas, P.R.
Felix Figueroa Y Figueroa 1912 Patillas, P.R.
administrador de la finca
In 1935, the United States conducted an agricultural census of farms in Puerto Rico, which showed that my great grandfathers were one of many farmers in the region. This census helped document and preserve the history of farming in Puerto Rico, which is an important part of our family's heritage.
Dionislo Reyes y Huertas
1874
Yabuco, P.R.
Dionislo Reyes y Huertas 1874 Yabuco, P.R.
JUAN ANTONIO MARTINEZ Y VEGA
1891
Guayama, P.R.
JUAN ANTONIO MARTINEZ Y VEGA 1891 Guayama, P.R.
Jacobo Martinez Y Rodriguez
1924
Guayama, P.R.
Jacobo Martinez Y Rodriguez 1924 Guayama, P.R.
Tarjeta de Inscription
During both World War I and II, many Puerto Ricans were drafted to serve in the United States military. This included my great grandfather, who was among those who answered the call to serve. Despite facing discrimination and unequal treatment, Puerto Rican soldiers continued to serve their country with bravery and honor.